Question: Do landing pages make a difference in pay per click? The overwhelming answer is YES! One question a lot of potential clients don’t ask when discussing pay per click is where the visitor will be sent to once they click on an ad. At some point during the initial discussion with
Tagged as: SEM
Improve in these 4 area’s this year to improve your online presence!
Every January there is a flood of resolutions both personal and professional. So let’s take a quick moment and look at four items that, if given time and attention to this year, can improve your search and online visibility. Monitor your backlink profile – For those website owners who received
Microsoft to buy Yahoo? Again?
It appears Microsoft’s feelings weren’t hurt too bad when Yahoo spurned their overtures in ’08. So says the WSJ reporting the software giant, who has repeatedly stumbled in the paid search arena, is putting together a proposal to buy the once dominate internet property. One could assume the motivation is
Small Business Paid Search Down in December
Although the economy is showing signs of improvement, a new report suggests small businesses are trying to get smarter with their paid search spend while decreasing their spend budget. The State of Small Business Advertising report, conducted by online advertising firm WebVisible, found that the average small business spent $2,126
Google Instant, R U Incensed?
Google has rolled out another new feature (they come out almost everyday with one for one or another of their products) and it’s called Google Instant. Basically Google is trying to figure out what you are searching for as you type your query. I don’t know if I like it
Tips to a Successful Holiday PPC Campaign
Since it’s the week before Thanksgiving that means Christmas is upon us and you should have started or be prepared to start a Holiday PPC campaign. I thought I would give a few tips that are the basis to all of the Holiday PPC campaigns we run for clients. Keyword
Diamond Engagement Rings Anyone?
Spectrum Diamonds has signed The Info Group to help brand their new diamond engagement and wedding ring collection The Sylvie Collection with a national search engine marketing campaign. The campaign will focus on increasing brand awareness of this new collection, targeting searchers looking for engagement and wedding rings.
Don’t sell it unless you can do it for yourself!
On occasion I like to do keyword searches as they relate to our business and in particular the market we target which is regional/local and I’m always amazed at the sales pitches from other SEM agencies but more so from advertising agencies who are selling search marketing services. What amazes
Performance Auto Parts Store Optimized for Better Performance.
Parts For Your Car, a late model performance parts and accessories store, has contracted with The Info Group to improve their search engine marketing. If you are a owner of a late model Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Oldsmobile or Pontiac, PFYC.com is your one stop for parts and