A Boutique Digital Agency

Tagged as: ppc

02 Dec

Do Landing Pages Make a Difference in Pay Per Click?

Question: Do landing pages make a difference in pay per click? The overwhelming answer is YES! One question a lot of potential clients don’t ask when discussing pay per click is where the visitor will be sent to once they click on an ad.  At some point during the initial discussion with

09 Oct

PPC Does Not Equal Marketing

Really good post on how much impact product feeds and automated ad generation has had on the marketing side of paid search.  Full on disclaimer here, we don’t subscribe to the one ad fits all instead we believe ppc ads should target, engage and deliver results.  Contact us today to

23 Jan

Google AdWords adds additional reporting tools

Google AdWords continues to push the reporting envelope compared to Microsoft’s adCenter reporting. Google announced on Friday, Jan 21, the addition of customer interaction statistics they call “Free Clicks”. These stats show you how often visitors open a product extension plusbox or get directions to your store directly from their

24 Sep

Google Instant, R U Incensed?

Google has rolled out another new feature (they come out almost everyday with one for one or another of their products) and it’s called Google Instant. Basically Google is trying to figure out what you are searching for as you type your query. I don’t know if I like it