Question: Do landing pages make a difference in pay per click? The overwhelming answer is YES! One question a lot of potential clients don’t ask when discussing pay per click is where the visitor will be sent to once they click on an ad. At some point during the initial discussion with
Tagged as: ppc
PPC Does Not Equal Marketing
Really good post on how much impact product feeds and automated ad generation has had on the marketing side of paid search. Full on disclaimer here, we don’t subscribe to the one ad fits all instead we believe ppc ads should target, engage and deliver results. Contact us today to
2012 search? What to look for this year.
2011 had a number of changes come down the road, not like every year I’ve seen since 1998. The search industry is evolving on a daily basis. With that in mind here are a few things we might expect to see in 2012. Continued privacy/tracking issues – With the rollout
Microsoft to buy Yahoo? Again?
It appears Microsoft’s feelings weren’t hurt too bad when Yahoo spurned their overtures in ’08. So says the WSJ reporting the software giant, who has repeatedly stumbled in the paid search arena, is putting together a proposal to buy the once dominate internet property. One could assume the motivation is
Small Business Paid Search Down in December
Although the economy is showing signs of improvement, a new report suggests small businesses are trying to get smarter with their paid search spend while decreasing their spend budget. The State of Small Business Advertising report, conducted by online advertising firm WebVisible, found that the average small business spent $2,126
Google AdWords adds additional reporting tools
Google AdWords continues to push the reporting envelope compared to Microsoft’s adCenter reporting. Google announced on Friday, Jan 21, the addition of customer interaction statistics they call “Free Clicks”. These stats show you how often visitors open a product extension plusbox or get directions to your store directly from their
Google Instant, R U Incensed?
Google has rolled out another new feature (they come out almost everyday with one for one or another of their products) and it’s called Google Instant. Basically Google is trying to figure out what you are searching for as you type your query. I don’t know if I like it
The Info Group welcomes Best Buy Windows & Siding
Best Buy Windows & Siding has chosen The Info Group to develop, launch and manage their paid search campaign. Best Buy Windows & Siding sells energy efficient replacement windows, siding and patio covers to the Dallas & Fort Worth Metroplex. The initial campaign will mainly support their replacement windows and
Tips to a Successful Holiday PPC Campaign
Since it’s the week before Thanksgiving that means Christmas is upon us and you should have started or be prepared to start a Holiday PPC campaign. I thought I would give a few tips that are the basis to all of the Holiday PPC campaigns we run for clients. Keyword
Diamond Engagement Rings Anyone?
Spectrum Diamonds has signed The Info Group to help brand their new diamond engagement and wedding ring collection The Sylvie Collection with a national search engine marketing campaign. The campaign will focus on increasing brand awareness of this new collection, targeting searchers looking for engagement and wedding rings.
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