Question: Do landing pages make a difference in pay per click? The overwhelming answer is YES! One question a lot of potential clients don’t ask when discussing pay per click is where the visitor will be sent to once they click on an ad. At some point during the initial discussion with
Tagged as: paid search
PPC Does Not Equal Marketing
Really good post on how much impact product feeds and automated ad generation has had on the marketing side of paid search. Full on disclaimer here, we don’t subscribe to the one ad fits all instead we believe ppc ads should target, engage and deliver results. Contact us today to
Small Business Paid Search Down in December
Although the economy is showing signs of improvement, a new report suggests small businesses are trying to get smarter with their paid search spend while decreasing their spend budget. The State of Small Business Advertising report, conducted by online advertising firm WebVisible, found that the average small business spent $2,126
Qualified Google Advertising Professional
I finally took a few days away from everything and got my Google Qualified Advertising Professional certification. To get this recognition I: • Accepted the terms of the Google Qualified Advertising Professional program. • Managed at least one AdWords account in a master account for 90 days. • Built and