In response to the ever expanding world of devices and how behavior has changed (we now use multiple devices during the day), Google has rolled out their new Enhanced Campaigns. This is their answer to delivering the right result to the right person at the right time, right? Well the
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Qualified Google Advertising Professional
I finally took a few days away from everything and got my Google Qualified Advertising Professional certification. To get this recognition I: • Accepted the terms of the Google Qualified Advertising Professional program. • Managed at least one AdWords account in a master account for 90 days. • Built and
Google Focusing Ads on User Data
With 2/3 of the search market Google certainly has acquired enough user data to understand trends, patterns and the like and it appears now that Google is using that data to focus ads based on queries. This story by Saul Hansell of The New York Times describes some interesting findings