When Google was launched in 1998 it was not the first search engine but it brought about a revolutionary change to the way search engines delivered results and how search engines looked. Today almost every major search engine delivers results in about the same way and by the same technique
SEM
Comments and information on Search Engine Marketing including pay per click or ppc, banner advertising, email marketing and more.
Mobile Advertising on Track to Become 4th Largest Ad Medium
Many people who claim to be in the know had no clue 5 years ago just how fast mobile advertising would grow and how big it would become. I remember talking to a local “expert” who threw all kinds of numbers out to me proving mobile had too high of
PPC Does Not Equal Marketing
Really good post on how much impact product feeds and automated ad generation has had on the marketing side of paid search. Full on disclaimer here, we don’t subscribe to the one ad fits all instead we believe ppc ads should target, engage and deliver results. Contact us today to
A $50,000 Digital Media Budget?
Staples is helping small businesses everywhere, at least the one that wins their “Staples Push It Forward Contest“. $50,000 in a digital media budget goes to the winner of the contest. Not a bad budget to promote your business.
Google Goes Back In Time with Enhanced Campaigns
In response to the ever expanding world of devices and how behavior has changed (we now use multiple devices during the day), Google has rolled out their new Enhanced Campaigns. This is their answer to delivering the right result to the right person at the right time, right? Well the
Improve in these 4 area’s this year to improve your online presence!
Every January there is a flood of resolutions both personal and professional. So let’s take a quick moment and look at four items that, if given time and attention to this year, can improve your search and online visibility. Monitor your backlink profile – For those website owners who received
Think you can sue over a negative review online? Think again!
I found this story in my Google+ feed and after reading it I realized I had to share it. This goes to not only the “new” world we live in where a business must be aware and responsive to online reviews but also to the basics of good customer service.
2012 search? What to look for this year.
2011 had a number of changes come down the road, not like every year I’ve seen since 1998. The search industry is evolving on a daily basis. With that in mind here are a few things we might expect to see in 2012. Continued privacy/tracking issues – With the rollout
Microsoft to buy Yahoo? Again?
It appears Microsoft’s feelings weren’t hurt too bad when Yahoo spurned their overtures in ’08. So says the WSJ reporting the software giant, who has repeatedly stumbled in the paid search arena, is putting together a proposal to buy the once dominate internet property. One could assume the motivation is
Optimize to Improve Google Local Places Rank?
Local search is the rapidly, emerging focus of Google (Google Places), Bing (Bing Local) & Yahoo (Yahoo Local) search engine advertising today. This is due to the fast growth of mobile devices (pads & smart phones) and their use in business and consumer research and buying decisions. Use of mobile