Question: Do landing pages make a difference in pay per click? The overwhelming answer is YES! One question a lot of potential clients don’t ask when discussing pay per click is where the visitor will be sent to once they click on an ad. At some point during the initial discussion with
PPC
More Google PPC Ad Testing
Another day, another Google Adwords ad format test. This time a white background under all ads and a gold ad icon. Let’s see what sticks.
Google Testing Images Inside PPC Ads
No surprise Google is constantly testing ad format variations but today I saw a new one that combines product feeds (I assume) and a regular ad format. Notice the images above the regular ad format. Interesting.
Using Obamacare to Generate Traffic
With daily if not hourly mentions of Obamacare over the last few weeks and more to come as the rollout continues I wondered if anyone was using this keyword to generate traffic to their website. The answer is yes but only one company the few times I checked. As I
Tips to a Successful Holiday PPC Campaign
Since it’s the week before Thanksgiving that means Christmas is upon us and you should have started or be prepared to start a Holiday PPC campaign. I thought I would give a few tips that are the basis to all of the Holiday PPC campaigns we run for clients. Keyword