Many people who claim to be in the know had no clue 5 years ago just how fast mobile advertising would grow and how big it would become. I remember talking to a local “expert” who threw all kinds of numbers out to me proving mobile had too high of obstacles to overcome to even be a competitive ad platform in 5 years.
Now I won’t say I knew he was wrong at the time but not long after that conversation I do remember sitting in a clients office trying to convince him of the need to have a mobile strategy. And now it appears I was more on track than the so-called expert was.
This post came out earlier this week that gives more detail to the state of mobile advertising today and moving forward. Enjoy.
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