When talking SEO and optimizing an image the conversation is almost always about on-page optimization like using an alt tag, a title tag, schema markup and naming the image file name with keywords. Too often we forget to talk about optimizing an image and in this case a .jpeg within the properties section of the file. Here is a simple, easy to follow guide on how to optimize the properties of a .jpeg image file.
For this guide we’re going to assume you know to name your image using keywords. (hint, hint)
- Select the file on your local machine.
- Right click and choose Properties.
- Select the Details tab.
- Fill in the Title field (Use a keyword or two here).
- Fill in the Subject field (Same as above but try to mix it up).
- Rate your image (would assume you’d rate it 5 stars).
- Fill in the Tag field (just like the old keyword meta tag seperate each tag with commas).
- Fill in the Comments field (tip: add a link to the page the image will be residing on).
- Fill in the Author field (Company name or product name are always good here).
- Click OK and upload to your website.
Ok, so there you have it a simple guide to .jpeg file properties optimization. This will not work for a .gif or .png file so make sure your on-page optimization of those file types is spot on.
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