With 80%+ share of the search market it is easy to just think Google when talking about search engines. So I thought it might be of some interest to the non-internet marketing person to talk about some of the other search engines that are out there today.
- Bing – (formerly Live Search, Windows Live Search, and MSN Search) has an 8%+ share of the market and is a product of Microsoft. Bing also supplies both paid and organic search results for Yahoo. Microsoft has had several attempts at the search game (note the three previous incarnations above) with very limited success. While Bing does offer many of the same features and functions as Google, their growth to date has not reflected a “home run” for the brand.
- Blekko – Launched in 2010, blekko’s growth had been slow until this year when as of March they had experienced 350%+ gain in unique visitors. Known for the slashtag, blekko has become very popular with the SEO community due to the SEO tools they provide.
- Volunia – An Italian search engine (English users welcome) which just launched in June of this year separates itself from other engines by not only crawling and indexing but using comments and opinions of others to build their rankings.
- Ask – You’ve probably seen their ads on TV prompting you to “ask a question” using their engine. Around since 1996 (originally called Ask Jeeves), Ask.com is more of a question and answer engine than a true search engine but it can function as one and does generate traffic to websites.
Now there are many more foreign and specialized search engines around but my intent was not to supply comprehensive list just one that would make you think outside the Google. If you need help optimizing your website to perform well in search engines, we have the experience and expertise to do so.