First we had the Panda update which Google described as an update to address freshness among other items. Many websites were impacted negatively but those who follow white hat SEO practices really didn’t see any changes. Now the Penguin update has been rolled out and in an attempt to address over optimization among other things, Google is looking at websites that follow the “perfect” formula to gain rankings. Those steps to “perfection” would include buying a keyword rich domain, over-stuffing your copy with keywords and gaining links for a limited number of keywords. Or over-saturating your link building efforts by concentrating on one or two keywords only as well as getting those links on known spam blog networks, unrelated blogs or just having keywords placed on sites with no relevance to yours.
So if you’ve participated in these schemes and have seen your site drop in traffic from Google organic results, than you need to re-think your strategy. We can help! Contact us for an SEO evaluation of your website today.
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