2011 had a number of changes come down the road, not like every year I’ve seen since 1998. The search industry is evolving on a daily basis. With that in mind here are a few things we might expect to see in 2012.
- Continued privacy/tracking issues – With the rollout of SSL in Google (allowing those users logged into their Google account to encrypt their search queries) it would be reasonable to expect more movement to protect the surfer at the expense of those trying to track queries to their website.
- Social integration – With Google+ clearly being used as a signal in Google results and the partnership between Facebook and Bing, 2012 will surely show more integration between social and search.
- Mobile, Mobile, Mobile – We saw exponential growth in 2011 and would be shocked if we didn’t see the same in 2012.
I may not have gone out on a limb here but it’s my two cents for 2012, Happy New Year everyone!