A Boutique Digital Agency

Those Nasty Fake Sites Soon to be Gone?

01 Dec

I know I’ve landed on more than a handful in my years of surfing, those “fake” sites that use a brand name in the domain to lure you in and once there it’s obvious the product is not licensed product. Well it appears the fight to remove those domains and others associated with counterfeit products might have some legs to it. A recent ruling by District Judge Kent J. Dawson in favor of Chanel orders search engines to de-index a number of sites selling counterfeit Chanel product. While this ruling includes websites whose domain do not include any Chanel brand terms, it does address those that do.

Over the years I’ve had plenty of clients ask what can be done about people buying domain names that include their brand and until now there has been little recourse, maybe that is all changing.

Mark Stone