A Boutique Digital Agency

Optimize to Improve Google Local Places Rank?

10 Aug

Local search is the rapidly, emerging focus of Google (Google Places), Bing (Bing Local) & Yahoo (Yahoo Local) search engine advertising today. This is due to the fast growth of mobile devices (pads & smart phones) and their use in business and consumer research and buying decisions. Use of mobile optimized web pages lead to improved user acceptance and increased consumer engagement.

Consider that:

  • 73% of activity online is in one way or another “related to local content”.
    Source: Google 5/07/2011
  • 54% of search users have substituted Internet/search for the phone book.
    Source: comScore Networks
  • 50% of connections to the internet are from mobile phones.
    Source: comScore Networks
  • A mobile browser was the #1 method for searching local information (20.7 million users a month) in Dec. 2010.
  • Source: comScore Networks

  • 58% of mobile users expect mobile sites to load faster than a desktop site.
    Source: Google

Your opportunity to grab a top Local Listing ranking is now! As of July 2011:

  • 84% of businesses have not claimed their local Google, Bing and Yahoo listing.
  • 79% of online advertisers do not have a mobile optimized web site.

How can The Info Group help you participate in local mobile search advertising? The Info Group is proud to announce their new Local Business & Mobile Optimization Project, designed for business to get a local & mobile presence in a relative short time frame for an affordable cost. The Local Business & Mobile Optimization Project includes:

  1. Local Listing Optimization Phase:
    • We claim (if needed) and optimize your Google Places Listing.
    • We claim (if needed) and optimize your Bing Local Listing.
    • We claim (if needed) and optimize your Yahoo Local Listing.
    • We create and submit a KML sitemap to Google.
    • We submit your optimized business listing to 250 premium publishers including the major Online
    • Yellow Pages, various Search Engines, industry directories and 411 directory assistance.
  1. Mobile Site Phase:
    • We build and geo-optimize a mobile version of your website (up to 5 pages).
    • We add “sniffer” script to your current website to redirect to mobile if a device supports.
    • We submit a mobile sitemap to Google.

Contact Us Today to begin your Local Business & Mobile Optimization Project!

Mark Stone