Google AdWords continues to push the reporting envelope compared to Microsoft’s adCenter reporting. Google announced on Friday, Jan 21, the addition of customer interaction statistics they call “Free Clicks”. These stats show you how often visitors open a product extension plusbox or get directions to your store directly from their ad. For video and display ads, you can now see how long visitors are sticking around to watch your video or interact with your ad’s content.
Campaigns with a high number of “Free Clicks” could be an indication your ads are performing better than they appear to be elsewhere in your account. Read the entire post here.