So you’ve setup a YouTube account, you are posting pictures to Flickr and have a Facebook account as well, Great!!! The question is are you optimizing your social media to be found?
What I mean by that is it’s great you are participating in social media but you need to optimize your social media accounts and content to increase your find-ability. How do you do that?
Here are a couple of tips for the three social outlets I mentioned earlier.
- YouTube, after you upload your video’s make sure you are use your keywords in your title, description and tags.
- Flickr – In your profile description use keywords to describe yourself/company and link to your website. Use keywords in your photo file names.
- Facebook – Make sure your business page is set to public. Link to your company website. Create a custom tab with keyword rich content. (Search for FBML if you don’t know how)
Finally every bit of content you create has a option to input meta data, make sure you’re doing that before you upload anywhere on the internet.
I don’t know if social media is the be all end all but it’s here and if you’re going to play, play smart.