Google CEO Eric Schmidt has resigned from the Apple board of directors. On the surface this could be another business announcement like thousands of others everyday. Underneath the surface this could be a bigger indication that the real battle Google is going to have to fight is not with Microsoft or Yahoo but instead is with Apple.
Several products from both are clearly in competition including:
- Mobile – The iPhone is now being challenged by smartphones using Googles Android system.
- Browser – Google’s Chrome since it’s release has beaten Apples Safari in market share
- Operating System – While Google hasn’t released their new Chrome OS one could call it a potential rival to Mac OS X
I don’t think Google is not looking at Microsoft & Yahoo as competitors, I do think they have Apple in their crosshairs.