An effective search engine optimization campaign never ends and the road to great results is littered with get to the top quick schemes so just as anything in life thats too good to be true the ability to say no could be your best trait.
Take for example the task of link building. Its well documented that acquiring links from trusted sources is a must to help your SEO campaign achieve wonderful results and every SEO expert knows it is a time consuming, sometimes frustrating task to accomplish but it is possible to do, we do it with every campaign we work. That being said, when the going gets tough and youve worked countless hours trying to get quality links and you get that email or see that banner ad that says thousands of links for just $29.95 its easy to sit back and visualize the site youre working on at the top of the serps and all you had to do was pay $29.95. But once you open your eyes and the experience that only having done this hundreds of times can bring washes that glazed look off your face you realize those tricks may work for a little bit but they wont help you in the long run.
So take the time to optimize your site correctly and understand you are in for the long haul and above all resist the temptation of the fast fix.