iTKO turns double digit conversion per keyword on PPC campaign

A large part of the challenge in managing a successful pay per click campaign is generating a conversion rate on keywords that translates to a bottom line result. While most marketers feel lucky to achieve a 10% conversion rate, The Info Group considers that a standard. iTKO developers of LISA a automated testing solution for SOA, websites, applications and more, has already seen their ppc campaign achieve double digit conversion rates on their keywords.