Archive for social

2012 search? What to look for this year.

2011 had a number of changes come down the road, not like every year I’ve seen since 1998. The search industry is evolving on a daily basis. With that in mind here are a few things we might expect to see in 2012.

  1. Continued privacy/tracking issues – With the rollout of SSL in Google (allowing those users logged into their Google account to encrypt their search queries) it would be reasonable to expect more movement to protect the surfer at the expense of those trying to track queries to their website.
  2. Social integration – With Google+ clearly being used as a signal in Google results and the partnership between Facebook and Bing, 2012 will surely show more integration between social and search.
  3. Mobile, Mobile, Mobile – We saw exponential growth in 2011 and would be shocked if we didn’t see the same in 2012.

I may not have gone out on a limb here but it’s my two cents for 2012, Happy New Year everyone!

Optimizing for Find-ability

So you’ve setup a YouTube account, you are posting pictures to Flickr and have a Facebook account as well, Great!!! The question is are you optimizing your social media to be found?

What I mean by that is it’s great you are participating in social media but you need to optimize your social media accounts and content to increase your find-ability. How do you do that?

Here are a couple of tips for the three social outlets I mentioned earlier.

  • YouTube, after you upload your video’s make sure you are use your keywords in your title, description and tags.
  • Flickr – In your profile description use keywords to describe yourself/company and link to your website. Use keywords in your photo file names.
  • Facebook – Make sure your business page is set to public. Link to your company website. Create a custom tab with keyword rich content. (Search for FBML if you don’t know how)

Finally every bit of content you create has a option to input meta data, make sure you’re doing that before you upload anywhere on the internet.

I don’t know if social media is the be all end all but it’s here and if you’re going to play, play smart.