Archive for SEO – Page 2

Google Fresh Update

Google Fresh UpdateGoogle’s latest algorithm update is called Fresh and from what we’ve seen it appears to be yet another tweak to reward websites that offer fresh content on a regular basis. If you are writing content on a regular basis you want to make sure your articles are included in Google News and that you are properly time stamping each article. Simple changes like those appear to have an impact with this new update.

So for all of the craziness going on in SEO forums, Twitter and such once again the basics of SEO matter, in this case create relevant content on a regular basis.

Happy Holidays!

We here at The Info Group wish all the happiest of holidays and all the best in 2011! Here’s a little diddy from one of our favorite bands you’ve probably never heard of FruitCake-SuperBeing.

Google Instant, R U Incensed?

Google has rolled out another new feature (they come out almost everyday with one for one or another of their products) and it’s called Google Instant. Basically Google is trying to figure out what you are searching for as you type your query. I don’t know if I like it or not and from a internet marketing perspective it certainly puts the pressure on to have clients listed in the top five organically and the top 8 paid but I do wonder what this will do to search overall.

Should I assume most people will now never go below the initial recommendations they see from Google Instant? Probably not and certainly we won’t know the answer until more time has passed and we can see statistically what is happening with results. I do think this will impact the cost per click for those participating in paid search, I mean after all being in the top 8 will have to be considered prime real estate, correct?

Well I’m sure Google had this in mind in some form before they launched Instant, I just hope it’s not detrimental to the business owner’s we work for.

Welcome Oncourt Offcourt

The Info Group has partnered with OnCourt OffCourt to implement a website re-design, seo and social marketing campaign. OnCourt OffCourt is the tennis industry leader in creative tennis training tools, training aids, and practice equipment. OnCourt OffCourt is dedicated first and foremost to education. Founder Joe Dinoffer personally travels and speaks at numerous conventions throughout North America and internationally each year, addressing more than 10,000 sports coaches, teachers and business professionals.

Top 10 rankings a thing of the past?

Google rolled out personalized search to every user of their search engine and with that signaled the final days of top organic rankings being the metric to measure your SEO efforts with are clearly in view.

Say what? In a nutshell Google places a cookie on your machine and gathers your search history over time and then uses that information to show you what they think you are interested in. For example if you search for diamonds and click on every diamond ring dealer’s website and you do this several times over a period of time you will begin to see less results like Wikipedia (which doesn’t sell diamond rings) and more results for diamond ring merchants at the top of your results page when you continue to search for diamonds.

So what reason is there for SEO? Well, this doesn’t mean Google is giving up ranking sites it just means they want to deliver more relevant results to each user. With that said you will need to optimize your site for your products and services but you should look at traffic, visitor behaviors like time spent on site, etc to gauge the effectiveness of your SEO campaign.

Why wouldn’t I just do nothing but PPC? You should engage in pay per click but keep in mind some studies show 70% of search engine users don’t click on PPC results, so if you only engage in pay per click you are limiting your audience reach.

I have no doubt personalization will impact rankings, it’s a foregone conclusion but it shouldn’t impact your SEO efforts. We moved away from trying to sell rankings a couple of years ago and moved toward selling the impact of SEO, like targeted traffic, etc. So if you are hung up on where your site ranks, GET OVER IT, because where it ranks on your machine probably isn’t where it ranks on mine.