Archive for SEO

The Google Porpoise Update or Not?

Google Porpoise Update or Not?Panda, Penguin, who knows maybe Porpoise will be the name of the next big Google algorithm update or maybe there isn’t one coming at all!!!!

SEO forums have been buzzing the past week over changes in rankings to sites they monitor.  So much chatter has burned through the forums that Search Engine Land asked Google what was up.  Read the post here and watch your rankings here (if you believe rankings are the same for everyone and if you do I have some farmland below the Eiffel Tower I want to sell you.

Remember if you follow the rules and just provide good content on a regular basis that is properly optimized you won’t worry what animal, mammal, fish or creature is coming around the corner.

Improve in these 4 area’s this year to improve your online presence!

Take the time to get involved with your online marketing this yearEvery January there is a flood of resolutions both personal and professional. So let’s take a quick moment and look at four items that, if given time and attention to this year, can improve your search and online visibility.

  1. Monitor your backlink profile – For those website owners who received a slap from Google after the Penguin update this is a no brainer. For those website owners who didn’t see a penalty but weren’t paying attention to their backlink profile this should be a wake-up call. Google is serious (I’m sure they have been all along) when it comes to cleaning up their index and targeting bad links is one way they will do so. Take the time to review your backlinks monthly, there are numerous free online tools to do so, and if bad links are found take the steps to remove them. This can be done the old fashioned way (contacting the website owners the link is located on and ask for removal) or if you prefer Google & Bing now offer link removal tools, just make sure you know exactly what you are doing before using them.
  2. Don’t copy and paste! – Ok, maybe that’s a bit too generic of a term to use since what I’m really talking about is duplicate content. Yes there are still website owners/managers who simply take content from someone else’s website and place it on theirs or create 50 pages to target different cities and find and replace only the city name within the content on each page. Folks this is partially what the Panda update was about and what Google has been after for years now. Stop Duplicate Content!
  3. Get Social – Tired of hearing this? Well if the message has not sunk in, maybe you should consider another source for marketing your business than the internet. Social Media is here to stay and just having a Facebook page is not good enough. You must engage and that doesn’t mean posting your thoughts everyday, it also means listening to others and interacting with them. Get Involved!
  4. Don’t Stop Believing – Maybe that should actually be just Don’t Stop. SEO, Social Media, paid search, any form of marketing actually never stops. You must work at it everyday and especially online. Everyday people are searching and talking about products and services why wouldn’t you want to take advantage of all of those opportunities that arise during those searches and conversations?

So just like that diet you are going to undertake, it takes time and effort but great results will greet you at the end of the journey!

What? There are other search engines than Google?

Yes, there is search engine life beyond Google.With 80%+ share of the search market it is easy to just think Google when talking about search engines. So I thought it might be of some interest to the non-internet marketing person to talk about some of the other search engines that are out there today.

  1. Bing – (formerly Live Search, Windows Live Search, and MSN Search) has an 8%+ share of the market and is a product of Microsoft. Bing also supplies both paid and organic search results for Yahoo. Microsoft has had several attempts at the search game (note the three previous incarnations above) with very limited success. While Bing does offer many of the same features and functions as Google, their growth to date has not reflected a “home run” for the brand.
  2. Blekko – Launched in 2010, blekko’s growth had been slow until this year when as of March they had experienced 350%+ gain in unique visitors. Known for the slashtag, blekko has become very popular with the SEO community due to the SEO tools they provide.
  3. Volunia – An Italian search engine (English users welcome) which just launched in June of this year separates itself from other engines by not only crawling and indexing but using comments and opinions of others to build their rankings.
  4. Ask – You’ve probably seen their ads on TV prompting you to “ask a question” using their engine. Around since 1996 (originally called Ask Jeeves), is more of a question and answer engine than a true search engine but it can function as one and does generate traffic to websites.

Now there are many more foreign and specialized search engines around but my intent was not to supply comprehensive list just one that would make you think outside the Google. If you need help optimizing your website to perform well in search engines, we have the experience and expertise to do so.

Panda? Penguin? Google Goes After Over Optimization.

Google Penguin UpdateFirst we had the Panda update which Google described as an update to address freshness among other items. Many websites were impacted negatively but those who follow white hat SEO practices really didn’t see any changes. Now the Penguin update has been rolled out and in an attempt to address over optimization among other things, Google is looking at websites that follow the “perfect” formula to gain rankings. Those steps to “perfection” would include buying a keyword rich domain, over-stuffing your copy with keywords and gaining links for a limited number of keywords. Or over-saturating your link building efforts by concentrating on one or two keywords only as well as getting those links on known spam blog networks, unrelated blogs or just having keywords placed on sites with no relevance to yours.

So if you’ve participated in these schemes and have seen your site drop in traffic from Google organic results, than you need to re-think your strategy. We can help! Contact us for an SEO evaluation of your website today.

2012 search? What to look for this year.

2011 had a number of changes come down the road, not like every year I’ve seen since 1998. The search industry is evolving on a daily basis. With that in mind here are a few things we might expect to see in 2012.

  1. Continued privacy/tracking issues – With the rollout of SSL in Google (allowing those users logged into their Google account to encrypt their search queries) it would be reasonable to expect more movement to protect the surfer at the expense of those trying to track queries to their website.
  2. Social integration – With Google+ clearly being used as a signal in Google results and the partnership between Facebook and Bing, 2012 will surely show more integration between social and search.
  3. Mobile, Mobile, Mobile – We saw exponential growth in 2011 and would be shocked if we didn’t see the same in 2012.

I may not have gone out on a limb here but it’s my two cents for 2012, Happy New Year everyone!