Archive for search – Page 2

Taking SEO to the streets

We are proud to annouce a new venture, Smart On SEO! Over the past 11 years many customers and prospects have express a desire to learn search engine optimization and so using the old saying “experience is the best teacher” as our mantra we have developed a one day class that leaves the attendee with a plan and the tools to fast track their SEO project.

If chat rooms, forums and online video just don’t hack it for you, join us and learn what it takes to provide a solid SEO foundation for your website. Our live, one-day class includes:

  • Identifying technical website problems
  • Keyword research
  • Title and Meta tag development
  • Content optimization
  • Internal linking
  • Increasing link popularity
  • Analyzing your results
  • So if you are a entrepreneur, small business owner, or a sales and marketing professional interested in maximizing your online marketing budget by increasing the visibility of your website in the natural results of search engines, then REGISTER and get Smart On SEO!

    Google Focusing Ads on User Data

    With 2/3 of the search market Google certainly has acquired enough user data to understand trends, patterns and the like and it appears now that Google is using that data to focus ads based on queries. This story by Saul Hansell of The New York Times describes some interesting findings in Google search results as of late.

    Apparently Google is using visitor search queries to push relevant ads. The example given in the story is a visitor who might search for diving and then do another search for vacation would be shown ads for diving trips. So what’s different than the diving company who has ads displaying via Adwords? This shows that Google is displaying ads based on behaviour not what keywords were purchased. Now that is focused.

    Of course privacy concerns abound and we’ve yet to see how that will play out but if that issue can be safely bedded advertising will take a step forward.

    Are you mobile search ready?

    In the past 18 months the volume of chatter regarding mobile search has grown into a low rumble and all indications are it will swell to a roar in the next few years. While the number of mobile surfers is not at a level comparable to pc based surfers it is growing and doing so at an alarming rate. So much so that Google mobile product manager Matt Waddell called it a watershed moment in a recent interview.

    What does this mean to you?

    Quite simply if you do not have a mobile version of your website in operation or on the drawing board you will get left behind. Mobile phones have now reached 75% penetration in the U.S. and 4 of 5 mobile phone users now request some sort of internet access when purchasing their phone. These kind of numbers combined with the increased energy from search engines to provide mobile friendly results (both in look and relevance, meaning why deliver search results that don’t look good and then send a mobile user a search result to a website that is not mobile friendly?) it does not take a rocket scientist to understand mobile search will impact the way people conduct business.

    So the priorities of the business owner should now include a properly built mobile website to compliment their “pc” site and a presence in mobile search. Both of these tasks can be completed by The Info Group.