Archive for search marketing

2012 search? What to look for this year.

2011 had a number of changes come down the road, not like every year I’ve seen since 1998. The search industry is evolving on a daily basis. With that in mind here are a few things we might expect to see in 2012.

  1. Continued privacy/tracking issues – With the rollout of SSL in Google (allowing those users logged into their Google account to encrypt their search queries) it would be reasonable to expect more movement to protect the surfer at the expense of those trying to track queries to their website.
  2. Social integration – With Google+ clearly being used as a signal in Google results and the partnership between Facebook and Bing, 2012 will surely show more integration between social and search.
  3. Mobile, Mobile, Mobile – We saw exponential growth in 2011 and would be shocked if we didn’t see the same in 2012.

I may not have gone out on a limb here but it’s my two cents for 2012, Happy New Year everyone!

Diamond Engagement Rings Anyone?

Spectrum Diamonds has signed The Info Group to help brand their new diamond engagement and wedding ring collection The Sylvie Collection with a national search engine marketing campaign. The campaign will focus on increasing brand awareness of this new collection, targeting searchers looking for engagement and wedding rings.

Don’t sell it unless you can do it for yourself!

On occasion I like to do keyword searches as they relate to our business and in particular the market we target which is regional/local and I’m always amazed at the sales pitches from other SEM agencies but more so from advertising agencies who are selling search marketing services.

What amazes me is to read their sales pitch on how important search marketing is to a company yet when you do a search for keywords relating to SEO or search engine marketing these agencies don’t come up within the first 4 or 5 pages of organic results. Instead where you find them is paid search only, this ought to be a clue they don’t practice what they preach or don’t have the experience to deliver real results.

This goes to my headline, why would you buy SEM services from a company who can’t do it for themselves? Why would you hire an ad agency for a search engine optimization project when they don’t show up in organic listings? How could you trust they know what they are doing when they have not managed to do it for themselves?

Quite often I’ve taken a sales call and the first words out of the prospects mouth were I searched for SEO Dallas and you guys were in the top listings so I figured if you could do it for yourself you could do it for me.

Anyone can open a Adwords account and start a paid search campaign and anyone can fill up a keyword tag so don’t be fooled by the ad agency who dabbles in search marketing, ask them to prove it. Ask them what keywords they show up for in the organic listings, if they can’t show you lots of front page results tell them to have a nice day. Search marketing is about both organic and paid search not just one or the other.

You wouldn’t hire a car mechanic who couldn’t fix his own car so why would you hire an ad agency who doesn’t show up in the search engines?