Archive for rankings

Google+ and Your Ranking

So Google+ has been available to everyone for awhile now and I thought I would take a look at our clients and the impact having a Google+ presence is having on their rankings.

As we know Google has been upfront that a +1 (like) is a signal in their ranking algorithm. In their Webmaster Help files they state the following: “This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality.” The theory is very simple, if one of your friends has +1’d a piece of content and you are searching for something relating to that content your trust in your friends opinion on that piece is of more value to you than from someone you don’t know or an “regular” search result. In essence you will more than likely click on a friends result and another and the more +1’s a piece of content has the more trust it has earned and as such should rank higher than a piece than has less +1’s.

What I have found is it is true. Google does reward content with more +1’s with higher rankings than those without. Our clients that have developed a Google+ profile and integrated those profiles into their websites have seen a 85% increase in rankings versus those who have not yet developed a Google+ profile. Further more these increases started to occur on average within the first two weeks of creating a profile and integrating it into their websites. The clients that then continued to build their Google+ circles and were active in Google+ have seen quicker crawl times and faster indexing than those who just created the profile and integrated it.

So does this mean the way to achieve top exposure for your keywords is to develop a Google+ profile and go crazy with it? Absolutely not, what I have failed to mention before this is we continued normal SEO activity for those clients which touches all kinds of social media. However it is not a stretch to say the addition of Google+ did have a positive impact on their visibility.

While Google+ is still a step child in the social media world, it does continue to grow slow and steady and appears to have long legs.

Google Fresh Update

Google Fresh UpdateGoogle’s latest algorithm update is called Fresh and from what we’ve seen it appears to be yet another tweak to reward websites that offer fresh content on a regular basis. If you are writing content on a regular basis you want to make sure your articles are included in Google News and that you are properly time stamping each article. Simple changes like those appear to have an impact with this new update.

So for all of the craziness going on in SEO forums, Twitter and such once again the basics of SEO matter, in this case create relevant content on a regular basis.

Top 10 rankings a thing of the past?

Google rolled out personalized search to every user of their search engine and with that signaled the final days of top organic rankings being the metric to measure your SEO efforts with are clearly in view.

Say what? In a nutshell Google places a cookie on your machine and gathers your search history over time and then uses that information to show you what they think you are interested in. For example if you search for diamonds and click on every diamond ring dealer’s website and you do this several times over a period of time you will begin to see less results like Wikipedia (which doesn’t sell diamond rings) and more results for diamond ring merchants at the top of your results page when you continue to search for diamonds.

So what reason is there for SEO? Well, this doesn’t mean Google is giving up ranking sites it just means they want to deliver more relevant results to each user. With that said you will need to optimize your site for your products and services but you should look at traffic, visitor behaviors like time spent on site, etc to gauge the effectiveness of your SEO campaign.

Why wouldn’t I just do nothing but PPC? You should engage in pay per click but keep in mind some studies show 70% of search engine users don’t click on PPC results, so if you only engage in pay per click you are limiting your audience reach.

I have no doubt personalization will impact rankings, it’s a foregone conclusion but it shouldn’t impact your SEO efforts. We moved away from trying to sell rankings a couple of years ago and moved toward selling the impact of SEO, like targeted traffic, etc. So if you are hung up on where your site ranks, GET OVER IT, because where it ranks on your machine probably isn’t where it ranks on mine.