Archive for panda

The Google Porpoise Update or Not?

Google Porpoise Update or Not?Panda, Penguin, who knows maybe Porpoise will be the name of the next big Google algorithm update or maybe there isn’t one coming at all!!!!

SEO forums have been buzzing the past week over changes in rankings to sites they monitor.  So much chatter has burned through the forums that Search Engine Land asked Google what was up.  Read the post here and watch your rankings here (if you believe rankings are the same for everyone and if you do I have some farmland below the Eiffel Tower I want to sell you.

Remember if you follow the rules and just provide good content on a regular basis that is properly optimized you won’t worry what animal, mammal, fish or creature is coming around the corner.

Panda? Penguin? Google Goes After Over Optimization.

Google Penguin UpdateFirst we had the Panda update which Google described as an update to address freshness among other items. Many websites were impacted negatively but those who follow white hat SEO practices really didn’t see any changes. Now the Penguin update has been rolled out and in an attempt to address over optimization among other things, Google is looking at websites that follow the “perfect” formula to gain rankings. Those steps to “perfection” would include buying a keyword rich domain, over-stuffing your copy with keywords and gaining links for a limited number of keywords. Or over-saturating your link building efforts by concentrating on one or two keywords only as well as getting those links on known spam blog networks, unrelated blogs or just having keywords placed on sites with no relevance to yours.

So if you’ve participated in these schemes and have seen your site drop in traffic from Google organic results, than you need to re-think your strategy. We can help! Contact us for an SEO evaluation of your website today.