Archive for device

Are you mobile search ready?

In the past 18 months the volume of chatter regarding mobile search has grown into a low rumble and all indications are it will swell to a roar in the next few years. While the number of mobile surfers is not at a level comparable to pc based surfers it is growing and doing so at an alarming rate. So much so that Google mobile product manager Matt Waddell called it a watershed moment in a recent interview.

What does this mean to you?

Quite simply if you do not have a mobile version of your website in operation or on the drawing board you will get left behind. Mobile phones have now reached 75% penetration in the U.S. and 4 of 5 mobile phone users now request some sort of internet access when purchasing their phone. These kind of numbers combined with the increased energy from search engines to provide mobile friendly results (both in look and relevance, meaning why deliver search results that don’t look good and then send a mobile user a search result to a website that is not mobile friendly?) it does not take a rocket scientist to understand mobile search will impact the way people conduct business.

So the priorities of the business owner should now include a properly built mobile website to compliment their “pc” site and a presence in mobile search. Both of these tasks can be completed by The Info Group.