RealtyRatings.info has retained The Info Group for an organic search engine optimization campaign. RealtyRatings.info provides a free realtor rating report for visitors looking for productive realtors in their city. Currently RealtyRatings.info covers the Dallas / Fort Worth metroplex but has plans to expand throughout Texas in the near future and the entire U.S. as a long term goal.
Owner Troy Perkins said “we’ve had a lot of success using paid search and know we are limited there so the natural move was to organic listings. I feel great partnering with The Info Group and expect to be hiring soon to accomodate all of the new leads.”
RealtyRatings.info realtor reports are non-baised and are completed using MLS data so the results are up to date. For more information visit RealtyRatings.info
On occasion I like to do keyword searches as they relate to our business and in particular the market we target which is regional/local and I’m always amazed at the sales pitches from other SEM agencies but more so from advertising agencies who are selling search marketing services.
What amazes me is to read their sales pitch on how important search marketing is to a company yet when you do a search for keywords relating to SEO or search engine marketing these agencies don’t come up within the first 4 or 5 pages of organic results. Instead where you find them is paid search only, this ought to be a clue they don’t practice what they preach or don’t have the experience to deliver real results.
This goes to my headline, why would you buy SEM services from a company who can’t do it for themselves? Why would you hire an ad agency for a search engine optimization project when they don’t show up in organic listings? How could you trust they know what they are doing when they have not managed to do it for themselves?
Quite often I’ve taken a sales call and the first words out of the prospects mouth were I searched for SEO Dallas and you guys were in the top listings so I figured if you could do it for yourself you could do it for me.
Anyone can open a Adwords account and start a paid search campaign and anyone can fill up a keyword tag so don’t be fooled by the ad agency who dabbles in search marketing, ask them to prove it. Ask them what keywords they show up for in the organic listings, if they can’t show you lots of front page results tell them to have a nice day. Search marketing is about both organic and paid search not just one or the other.
You wouldn’t hire a car mechanic who couldn’t fix his own car so why would you hire an ad agency who doesn’t show up in the search engines?
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The Info Group is a partnership company. Started in 1998 by Andrew and Mark Stone, brothers who, during the initial internet “craze” focused their internet marketing and design company on the search engine “ranking” needs of their clients.