Meta Keyword Tag is Not DEAD!

When I started my SEO career in late 1997 it was easy to obtain rankings by simply optimizing the keyword tag and it didn’t take long, maybe a year or two, before that tag was so abused it lost significant value with the search engines. Then the SEO world began to yell to anyone who would listen that the keyword tag was dead. So much so, I remember reading a comment from a poster at a major international SEO firm who said they were not even putting a keyword tag on the sites they optimized. Well, I’m here to tell you from real results the keyword tag is not DEAD!

You heard me (or read me), I have never stopped using the keyword tag for my clients BUT what I have done is to use it for very specific purposes.

How?

Well one example in particular is misspellings. One of my clients resides in the legal>medical arena and during the keyword research phase I found several misspelling of a particular medical disorder that generated good search numbers on a daily basis. As you can imagine the client had no interest in placing misspellings in the visible content on their site so I placed it in a keyword tag along with several dozen other misspellings. For the past 5 years the site has ranked on the front page of Google & MSN for the term and some of the others and bounces between the top three pages on Yahoo. There has been no link building done using the term, no alt tags or other means and certainly no Black Hat Practices are in play. That’s the facts maam, you can draw your own conclusion but I’m sticking by mine … the keyword tag is not DEAD!

Mark Stone (175 Posts)

In 1997 my brother Andy and I formed The Info Group which has grown into a full service Digital Marketing & Web Design Agency based in Dallas, TX. In 1998 I kept my musical juices flowing and formed FruitCake-SuperBeing an electronically challenged blues hop band. In 2008 we launched Smart On SEO a business offering live SEO Training in Texas, New Mexico and Oklahoma. I have earned my Google Adwords Certification and Microsoft adExcellence Member status and hope to translate that into more business for The Info Group and become a Seminars for Success Trainer for Google Adwords and Analytics. This year also saw FruitCake-SuperBeing take an extended break, although late in the year I began working on a new musical project called Wedgie White. It's 2013 and The Info Group is still my "day job" but I've added photo booth to my skill set helping my wife run her business Photo Booth Rentals DFW. FruitCake-SuperBeing is back on the circuit and sounding better than ever.