The Info Group has 15 years of proven results increasing the online visibility of law firms. From family law to criminal, personal injury law and business law we have consistently placed law firms throughout the Dallas / Fort Worth metroplex at the top of search results.
What is Search Engine Marketing (SEM)?
Harnessing the large volume of internet traffic and funneling the most qualified visitors to your website requires a skilled search engine marketer.
Search Engine Marketing or SEM includes a number of channels which are used to promote a website on the internet.
These channels include (but aren’t limited to):
- SEO (Search Engine Optimization) – SEO for lawyers and attorneys is extremely competitive and thus requires an experienced search engine optimization company. So what sets The Info Group apart from the rest? Experience! Our years of “just doing it” have taught us many specific lessons about online legal marketing such as the behavior of people searching for legal services is clearly defined.For example, most legal searches are for general information like advice, ask and question however the second highest volume of searches are for practice specific terms like divorce, dwi and medical. This information allows us to build a successful SEO and search marketing strategy that will produce results not just clicks.
- P.P.C. (Pay Per Click) – Paid search listings known as pay per click or PPC are an essential part of any search marketing strategy. Today’s search environment requires lawyers take advantage of the benefits a pay-per-click campaign generates. Unlike organic listings, pay-per-click allows law firms to control every aspect of their listing from the flexibility to change copy to when and where to run the campaign to who to target it to and above all the ability to track results and determine your ROI. Try doing that with an ad in a newspaper or the yellow pages.
- Social Media Marketing – Searching online now includes social media outlets like Facebook, Twitter and YouTube and while that may seem intimidating to some lawyers it is a great opportunity to boost a law firms online presence, increase their brand awareness and help with their SEO efforts. Stay ahead of the competition with a successful social media marketing campaign from The Info Group.
Get started today by contacting us to talk about your current online presence and how The Info Group can help you take it to the next level.