Google Instant, R U Incensed?

Google has rolled out another new feature (they come out almost everyday with one for one or another of their products) and it’s called Google Instant. Basically Google is trying to figure out what you are searching for as you type your query. I don’t know if I like it or not and from a internet marketing perspective it certainly puts the pressure on to have clients listed in the top five organically and the top 8 paid but I do wonder what this will do to search overall.

Should I assume most people will now never go below the initial recommendations they see from Google Instant? Probably not and certainly we won’t know the answer until more time has passed and we can see statistically what is happening with results. I do think this will impact the cost per click for those participating in paid search, I mean after all being in the top 8 will have to be considered prime real estate, correct?

Well I’m sure Google had this in mind in some form before they launched Instant, I just hope it’s not detrimental to the business owner’s we work for.

Mark Stone (175 Posts)

In 1997 my brother Andy and I formed The Info Group which has grown into a full service Digital Marketing & Web Design Agency based in Dallas, TX. In 1998 I kept my musical juices flowing and formed FruitCake-SuperBeing an electronically challenged blues hop band. In 2008 we launched Smart On SEO a business offering live SEO Training in Texas, New Mexico and Oklahoma. I have earned my Google Adwords Certification and Microsoft adExcellence Member status and hope to translate that into more business for The Info Group and become a Seminars for Success Trainer for Google Adwords and Analytics. This year also saw FruitCake-SuperBeing take an extended break, although late in the year I began working on a new musical project called Wedgie White. It's 2013 and The Info Group is still my "day job" but I've added photo booth to my skill set helping my wife run her business Photo Booth Rentals DFW. FruitCake-SuperBeing is back on the circuit and sounding better than ever.