Google AdWords adds additional reporting tools

Google AdWords continues to push the reporting envelope compared to Microsoft’s adCenter reporting. Google announced on Friday, Jan 21, the addition of customer interaction statistics they call “Free Clicks”. These stats show you how often visitors open a product extension plusbox or get directions to your store directly from their ad. For video and display ads, you can now see how long visitors are sticking around to watch your video or interact with your ad’s content.

Campaigns with a high number of “Free Clicks” could be an indication your ads are performing better than they appear to be elsewhere in your account. Read the entire post here.

Mark Stone (175 Posts)

In 1997 my brother Andy and I formed The Info Group which has grown into a full service Digital Marketing & Web Design Agency based in Dallas, TX. In 1998 I kept my musical juices flowing and formed FruitCake-SuperBeing an electronically challenged blues hop band. In 2008 we launched Smart On SEO a business offering live SEO Training in Texas, New Mexico and Oklahoma. I have earned my Google Adwords Certification and Microsoft adExcellence Member status and hope to translate that into more business for The Info Group and become a Seminars for Success Trainer for Google Adwords and Analytics. This year also saw FruitCake-SuperBeing take an extended break, although late in the year I began working on a new musical project called Wedgie White. It's 2013 and The Info Group is still my "day job" but I've added photo booth to my skill set helping my wife run her business Photo Booth Rentals DFW. FruitCake-SuperBeing is back on the circuit and sounding better than ever.