Paid search listings known as pay per click or PPC are an essential part of any search marketing strategy. Gone are the days when organic rankings are the only way to drive traffic to a website from the search engines. Today’s search environment requires business owners take advantage of the benefits a pay-per-click campaign generates.
Unlike organic listings, pay-per-click allows businesses to control every aspect of their listing from the flexibilty to change copy to when and where to run the campaign to who to target it to and above all the ability to track results and determine your ROI. Try doing that with an ad in a newspaper.
The Info Group PPC Services
- Account Creation
- Competitive & Market Analysis
- Keyword Research & Selection
- Text, Image, Audio & Video Ad Creation
- Landing Page Analysis & Development
- A/B Split & Multivariate Testing
- Display Ads
- Product Listings
- Time scheduling
- Device Targeting
- Call Tracking
- Conversion Tracking & Reporting
- Ongoing ROI Analysis
Guaranteed #1 Rankings
You’ve heard of guaranteed 1st place rankings? Well PPC is the only way a marketer can guarantee a number one ranking for a particular keyword phrase in a search result. If you need to be #1 in the rankings, this is your guaranteed way of being so.
Data indicates that a portion of the searching population will always click on a top or sponsored link first. For this reason, we most always recommend some sort of pay per click strategy as part of any search engine marketing campaign.
Contact us today to discuss your PPC campaign.