Archive for Social Media

Boost Your SEO with Good Social Media BUT We’re Not Sure How

socialmediaseoA lot has been made of the impact of social media and how that impacts SEO and eventually organic search rankings.  The truth is they do go hand in hand it’s just that nobody understands exactly how.  If they say they do they are probably willing to sell you some swamp land in New Jersey.  This article takes a look at some things to consider when using social media and seo to market your company.

Facebook Wants To Read Between The Lines.

FacebookMark Zuckerburg addressed investors last week and talked about a priority of Facebook to “understand the world.” Now this wasn’t him announcing some sort of journey of self discovery but instead their plan to expand the use of artificial intelligence to better understand what their users actions mean not just what they are doing. Read more here.

Is Google Going To Make You Have a Google+ Profile? Apparently So!

Like posting comments on YouTube? Well thanks to a recent change on Google you will now need a Google+ profile to do so. Why? Easy, they want to better serve you with advertising. The more they know about you the better they can target ads to match your activities and lifestyle. Read more here.

Should you link to your Facebook page?

Link Building Social MediaBy now anyone with a basic understanding of SEO knows how important link building is to the health of a websites rankings.  Well the same idea is true for those social sites we all have to be active with these days.  To increase the popularity of your Facebook page involves not only fresh, regular, relevant content but link building as well.

Take for example a photo booth company doing business in Dallas that wants to rank well for the term photo booth rentals dallas.  Part of their strategy has to be social, so creating a Facebook page, a twitter account,  a Pinterest account and maybe one or two other relevant social accounts is a necessary step but gaining visibility for those outlets is just as important.  Gaining rankings for your website is important but what if you can also show up under keyword searches with your social sites as well?  Who wouldn’t take that added exposure?

Keep in mind when you are updating your Facebook page that you might want to build some links to it as well.

Improve in these 4 area’s this year to improve your online presence!

Take the time to get involved with your online marketing this yearEvery January there is a flood of resolutions both personal and professional. So let’s take a quick moment and look at four items that, if given time and attention to this year, can improve your search and online visibility.

  1. Monitor your backlink profile – For those website owners who received a slap from Google after the Penguin update this is a no brainer. For those website owners who didn’t see a penalty but weren’t paying attention to their backlink profile this should be a wake-up call. Google is serious (I’m sure they have been all along) when it comes to cleaning up their index and targeting bad links is one way they will do so. Take the time to review your backlinks monthly, there are numerous free online tools to do so, and if bad links are found take the steps to remove them. This can be done the old fashioned way (contacting the website owners the link is located on and ask for removal) or if you prefer Google & Bing now offer link removal tools, just make sure you know exactly what you are doing before using them.
  2. Don’t copy and paste! – Ok, maybe that’s a bit too generic of a term to use since what I’m really talking about is duplicate content. Yes there are still website owners/managers who simply take content from someone else’s website and place it on theirs or create 50 pages to target different cities and find and replace only the city name within the content on each page. Folks this is partially what the Panda update was about and what Google has been after for years now. Stop Duplicate Content!
  3. Get Social – Tired of hearing this? Well if the message has not sunk in, maybe you should consider another source for marketing your business than the internet. Social Media is here to stay and just having a Facebook page is not good enough. You must engage and that doesn’t mean posting your thoughts everyday, it also means listening to others and interacting with them. Get Involved!
  4. Don’t Stop Believing – Maybe that should actually be just Don’t Stop. SEO, Social Media, paid search, any form of marketing actually never stops. You must work at it everyday and especially online. Everyday people are searching and talking about products and services why wouldn’t you want to take advantage of all of those opportunities that arise during those searches and conversations?

So just like that diet you are going to undertake, it takes time and effort but great results will greet you at the end of the journey!