Archive for Mobile

Mobile SEO Best Practices

Mobile Website SEOThere is no doubt online use by mobile devices is on the rise and will sooner rather than later be the way most people access the net.  With that knowledge it should be abundantly clear to any business owner their website must be mobile friendly.  The easiest path is to build a responsive site.  This allow for access by many devices and yet can be managed through a single point.  Building a separate mobile only site is certainly an option if you want something quick and easy but moving forward one must then manage two versions of the website and thus double the work when changes need to be made. However if you opt to go with a mobile version of your website here is good article on SEO best practices to help you increase your visibility online.

Responsive Design or Adaptive Delivery Which Is Right for Your Business?

Responsive design or adaptive deliveryThe buzz on responsive design hasn’t even reached a fever pitch with most business owners yet along comes the next best thing.  Or is it?  I think it is more of a marketing alternative than a new way to design.  I’m talking about Adaptive Delivery.

Responsive design in a nutshell is a website that has been designed to “respond” to whatever device it is being displayed on.  And by “respond” I’m not talking about being able to view your website on a smartphone which most phones can display with no special coding.  Instead I’m talking about your website re-configuring itself to fit full screen on a smartphone or tablet.  This reconfiguration may involve re-sizing images, sliders, collapsing a menu bar into a drop-down menu, etc.  Really responding to the device it is being viewed on.

Adaptive delivery is the ability to show different versions of a website depending on the users device and their intent.  A good example of this would be a movie theater which on a mobile device would show showtimes and then maybe the ability to buy tickets on a mobile device.  One would assume the user is out and about and looking to catch a movie and wants to know what is playing, what time and might want to buy tickets right then.  The desktop version of the movie theaters website would probably have that weeks featured new movies in a slider on their homepage, a link to showtimes, a link to buy tickets, a link directions, etc.   So with adaptive delivery the website owner can better serve his mobile visitor versus his pc user.

So what is right for your business?  As with most business/marketing questions the answer may not be so easy but maybe it should be.  Maybe both responsive and adaptive is the way to go.  For content heavy websites without a big difference in user intent, responsive is an obvious choice however an ecommerce site where user intent is typically focused both stratigies might be the best choice.  As always budget plays a part in the decision as using one or both of the coding techniques is not something you can find out of the box and requires customization to achieve.

Responsive Email Design

Responsive Email Design DallasI’ve had a few clients talk to me about their emails not displaying properly on mobile devices and one of the first things I tell them is more email is read mobile than on a desktop email client.  So if they are not designing their emails to render properly on a mobile device they are not putting their best foot forward.

In today’s email world (desktop, tablet and smartphone) emails need to fit the screen they are being delivered to and provide the user with a good experience.  The impact of using responsive design when it comes to email is exactly as one would expect.  Higher click through rates, opens, engagement, etc!!

To that end, we can help with responsive email design or if you are a diy kind here is a link to 32 responsive email templates.

Google Goes Back In Time with Enhanced Campaigns

Google Adwords Enhanced Campaigns
In response to the ever expanding world of devices and how behavior has changed (we now use multiple devices during the day), Google has rolled out their new Enhanced Campaigns. This is their answer to delivering the right result to the right person at the right time, right? Well the first thought I had was, ok, we’ve gone back in time when every campaign was delivered to every device unless you knew that you could customize the delivery under advanced settings. However after trying to setup a new campaign that needed to send visitors to two different landing pages depending on device I found a small glitch. Google has not addressed two url’s in the new Enhanced ads. Sure you can check the mobile box during ad creation and your ads will be delivered to mobile devices only (or so they say, more on that in a bit) but you cannot then specify a different landing page for the mobile only ads. In essence you have to create a seperate set of ad groups that are mobile only. Hmm, isn’t this what you had to do in the old (Legacy) version? Yes it is.

I found all of this out during a chat with Google Help and was assured changes are on the way to address two urls in the Enhanced campaigns, my question is why wasn’t that part of the initial rollout? I mean Google has been all about mobile for several years now, heck you can hardly find a Adwords blog post or webinar that doesn’t reference mobile usage and all of the exciting new features Google is adding to address it. So how did this initial roll out not include the ability to send traffic to seperate mobile and desktop landing pages without creating seperate adgroups? Makes no sense to me.

There was another issue that arose which my Google rep could not answer with a definite yes or no. The issue was if you check the mobile box during ad creation will ALL of the traffic coming from that ad be mobile only and vice versa, if the box is unchecked will all of that traffic be desktop only? Probably best to just let you read the transcript from the chat. Please note the dance around the definitive yes or no answer.

me 5:17 PM
so when i create a mobile only adgroup do i need to check the mobile box during ad creation to ensure those ads go only to mobile traffic?
Jamie A 5:18 PM
I would – it’s always good the system more information.
me 5:18 PM
will the mobile ads still go to desktop as well?
Jamie A 5:19 PM
Not if you check the box.
So, yes, you should.
me 5:20 PM
ok, to be clear, with the mobile box checked those ads are only delivered to mobile, with the mobile box unchecked those ads are only delivered to desktop
Jamie A 5:20 PM
That’s the aim.
me 5:21 PM
aim is not a definite yes or no .. please tell me i won’t be sending desktop traffic to a mobile page
Jamie A 5:23 PM
You check the box so as to indicate to the system that those ads should be served to people on mobile, not desktop.
me 5:24 PM
ok, you don’t sound convinced the system works but I have no choice i guess
Jamie A 5:25 PM
Our system is extremely accurate. I have the utmost confidence.
I really wouldn’t worry about it.
Is there anything else I can help you out with today?

The net is this, I expect Google to work all of this out and the new Enhanced campaigns will make it easier to setup and manage Adwords campaigns.

Mobile Usage and The Super Bowl

Yes the big game has passed and I’m sure Baltimore fans are still enjoying their days a bit more than San Francisco fans but an angle that interests me is how fans overall interacted during and after the Super Bowl. We are constantly being reminded of the exponential growth of mobile usage and how smartphones and tablets are changing the way we entertain ourselves. While this is true, sometimes we think we are further along than we really are. Enjoy this post and graphic.