Google has rolled out another new feature (they come out almost everyday with one for one or another of their products) and it’s called Google Instant. Basically Google is trying to figure out what you are searching for as you type your query. I don’t know if I like it or not and from a internet marketing perspective it certainly puts the pressure on to have clients listed in the top five organically and the top 8 paid but I do wonder what this will do to search overall.
Should I assume most people will now never go below the initial recommendations they see from Google Instant? Probably not and certainly we won’t know the answer until more time has passed and we can see statistically what is happening with results. I do think this will impact the cost per click for those participating in paid search, I mean after all being in the top 8 will have to be considered prime real estate, correct?
Well I’m sure Google had this in mind in some form before they launched Instant, I just hope it’s not detrimental to the business owner’s we work for.
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Best Buy Windows & Siding has chosen The Info Group to develop, launch and manage their paid search campaign. Best Buy Windows & Siding sells energy efficient replacement windows, siding and patio covers to the Dallas & Fort Worth Metroplex. The initial campaign will mainly support their replacement windows and will provide a free energy audit to qualified visitors. Some landing pages will offer a video to visitors showing the effectiveness of their windows at repelling heat from the outside through the windows.
Lot’s of chatter about the negative impact many websites saw after the Google Mayday update was initiated but IMO it’s just that chatter. I looked at all of our clients websites traffic and number of indexed pages in Google from the previous year compared to this year and have not seen one shred of evidence Mayday had a negative impact. In fact if I had to make a case it would be easier to make one saying the impact was positive. I wonder if those complaining didn’t have their websites properly optimized and by properly I mean for long-tail keywords as well as short-tail. That is part of what Mayday was about, giving better visibility to websites that have optimized for long-tail keywords.
I have always approached optimization with an eye to long-tail keywords so when the Mayday update hit, I was not worried and I have been justified in my lack of concern. I do wonder how those companies that sell themselves as SEO experts but were hit hard by the update feel about their expert ability now. I actually read a post from one of the so called experts who blamed everyone else for his clients drop in visibility (no I won’t link to the post, don’t want to embarrass him) but suffice it to say he’s proved what kind of expert he is to me.
Meridian Business Centers’ new website was released late last night to rave reviews! The site mirrors Meridian Business Centers marketing materials and supports their online marketing efforts with focused landing pages and total SEO friendliness!
Meridian Business Centers offers total office solutions including:
If you are in need of office space in Dallas / Fort Worth or Houston or total office solutions visit Meridian Business Centers now.
Oncourt Offcourt, a leader in tennis training equipment has launched their newly re-designed website! The site utilizes X-Cart technology for the shopping cart with serious customization to allow for affiliate and social media marketing.
If you’re in the marketing for tennis training aids, tips and articles click your way to Oncourt Offcourt!
Google I/O begins tomorrow, this is their annual developers convention where you can always expect to hear about the latest developments and be teased by what may lay ahead with the company and this year looks like Google is ever yet determined to forge a name as a technology company not just a search engine.
Read more here
So you’ve setup a YouTube account, you are posting pictures to Flickr and have a Facebook account as well, Great!!! The question is are you optimizing your social media to be found?
What I mean by that is it’s great you are participating in social media but you need to optimize your social media accounts and content to increase your find-ability. How do you do that?
Here are a couple of tips for the three social outlets I mentioned earlier.
- YouTube, after you upload your video’s make sure you are use your keywords in your title, description and tags.
- Flickr - In your profile description use keywords to describe yourself/company and link to your website. Use keywords in your photo file names.
- Facebook - Make sure your business page is set to public. Link to your company website. Create a custom tab with keyword rich content. (Search for FBML if you don’t know how)
Finally every bit of content you create has a option to input meta data, make sure you’re doing that before you upload anywhere on the internet.
I don’t know if social media is the be all end all but it’s here and if you’re going to play, play smart.
I could so rule the world if I only had pinball mind control.
I was browsing Twitter yesterday, reading various tweets from local search marketing companies and came across one that had tweeted several times that day about something going on in his personal life. Now I won’t get specific and certainly won’t tell the name of this tweeter as this post is not about him in particular but more about the practice of tweeting personal information. (By personal information I mean tweeting about what’s going on in one’s life personally not professionally)
So my question is, why do so many people that are relatively unknown, meaning not a celebrity, a public figure or the head of a high profile company, feel the need to tweet about personal things? Who cares? If you have never met me and only “know me” because my business has a twitter account what can you learn about me that will help you decide I’m capable of implementing a successful search marketing campaign for you from a tweet where I reveal I’ve just taken out the trash or bought a new car? I would contend nothing!
Don’t get me wrong, I’m not saying people who use Twitter as a personal tool shouldn’t tweet their every move, that’s what Twitter is for but business owners who have a Twitter account should use it to give insight into their company or their industry. That’s what I’m saying. Now I’m not perfect and when I first started using Twitter I tweeted a couple of “personal items” but I’ve stopped and instead have tried to tweet things that relate to search marketing.
So I’m going to challenge those business owners who use Twitter to put their ego aside because the general public doesn’t care about your new house they want to know about your business.
The Info Group has partnered with OnCourt OffCourt to implement a website re-design, seo and social marketing campaign. OnCourt OffCourt is the tennis industry leader in creative tennis training tools, training aids, and practice equipment. OnCourt OffCourt is dedicated first and foremost to education. Founder Joe Dinoffer personally travels and speaks at numerous conventions throughout North America and internationally each year, addressing more than 10,000 sports coaches, teachers and business professionals.
