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Google Video Sitemaps
December 18th, 2007

Google continues to show why they will not be stopped in their quest to bring every bit of information to the web by announcing the release of Google Video Sitemaps. This feature is an extension of Google Sitemaps which allows website owners & managers to control the content that is spidered by Google. If you use video on your website this is the best way to allow Google to properly index it.

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DrivesWarehouse.com Looks To Improve SEM ROI
November 29th, 2007

DrivesWarehouse.com has partnered with The Info Group to improve their search marketing return on investment. The Info Group will take over all paid and organic search marketing efforts with an eye to increasing sales and lowering costs.

DrivesWarehouse.com is a leading provider of AC & DC drives and is based in Dallas, Texas.

Welcome aboard DrivesWarehouse.com!

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Welcome Metzger Awards
October 11th, 2007

Metzger Awards has chosen The Info Group to re-design and market their TrophyToday.com website. Their new site will be an ecommerce site allowing Metzger Awards to compete on a national level.

Metzger Awards is a award and promotional products company based in Mesquite, Texas.

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FIFTY 50 Pharmacy 2.07
September 21st, 2007

Congratulations to FIFTY Pharmacy and the launch of their newly redesigned website!

Look for more feature rollouts over the next weeks & months including product video presentations, RSS feeds and much more as FIFTY 50 Pharmacy continues to serve the diabetic community with the highest level of diabetic products, competitive pricing and unmatched customer service!

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Adient Health Goes Live
September 19th, 2007

The new website for Adient Health is now live! This was an unusual project for The Info Group as Adient Health already had a design but needed the site built out in a seo-friendly manner. Project complete!

Adient Health is a leading western U.S. provider of outpatient physical and occupational therapy for clients of all ages who suffer from functional limitations and pain caused by sports or work related injuries, as well as, orthopedic and post surgical conditions.

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Talk the URL Talk
August 15th, 2007

Matt Cutts from Google has a great post on the parts of a url. It’s helpful when talking to your web designer and search marketer that you understand what a url is, this post breaks down a complicated url so it is easy to understand the lingo.

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UMoveFree Relocates
August 3rd, 2007

Congratulations to Sigma Relocation, parent company of UMoveFree.com on the grand opening of their new offices in Las Colinas. Nick Barber, President & CEO, remarked “this new space gives us the room to move our business to the next level”.

In conjunction with their move, UMoveFree.com has embarked on an aggressive search marketing campaign by expanding their paid search keyword list almost 8 times it’s current size and employing several different online strategies they are currently not involved in.

With the new marketing strategy in place UMoveFree.com has positioned themselves as the leader in apartment rentals in Texas.

Congratulations UMoveFree.com!

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5 things you probably didn’t know you could do in Google Spreadsheets & Docs
June 24th, 2007

We have begun using Google spreadsheets & docs within our company to help manage small tasks and projects which don’t need a full blown project management system. I came across this post on 5 things that Google spreadsheets and Docs do that you may not know about but could be of help. Enjoy the post here.

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Semantic Search Is Here, Are You Aware?
June 1st, 2007

Semantic search has been mentioned for several years mostly within the intellectual community however with Googles recent patent application, semantic search is now here. Is this good or bad? As with any SEO topic you will find people on both sides of the aisle. Here is a fairly impartial article to educate you further.

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At first peak the revised Google Analytics DELIVERS!
May 10th, 2007

I saw the first upgrade to a clients Analytics account last night and couldn’t wait to log in today to see if I had been dreaming. Business owners everywhere have just had their dreams answered when it comes to tracking your online marketing efforts. Whether you participate in SEO organic marketing or SEM paid search marketing or Interactive Marketing or … get the point, Google Analytics has taken the effort out of understanding how your marketing dollars are working for you.

When you login the improvements are immediately noticeable with an upgraded layout and graphical look from the charts which include much more interactive information on mouse-over to the overall information available on the page. For ecommerce and goal capturing users, the ability to understand what keywords and what campaigns are working has been taken to a new level. Help features are prominent and organized by 4 main categories instead of the single help link at the top of the page in the previous version. (you can still view the old version while in beta)

If you participate in online marketing and are not using a statistics package, you have no excuse now! As with almost everything Google does, Analytics is free. This version is a very nice step forward and I guess I should stop wondering why Google shares are what they are.

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