It’s not a surprise that Google made gains in every metric of the report released by Efficient Frontier or that it is still the dominate search engine when it comes to volume of searches but it is a nice surprise to read how healthy search engine marketing is despite the downturn of the economy. Read the press release or download the report.

Going green is the way of today and a search engine in Austrailia is trying to make searching a green affair. Launched in 14 countries, Ecocho promises to plant trees according to the number of searches made through it. Using Yahoo & Google search engines visitors have an opportunity to impact the environment. For every thousand searches via Yahoo up to two trees will be planted, searches via Google will deliver only half as many plantings.

The effort is funded through advertising revenue from the search giants.

So search today and help plant a tree!